Right - I don't get fashion shows at trade events ...

I know clothes look better on bodies than hanging on rails.  That's especially so with tight fitting performance wear.  I just don't get how we've got to the point of these ridiculous "shows" at trade events.

Don't get me wrong they are well choreographed and the models are professional - its just they're a completely wrong fit for in this case a cycle show.

How shall we represent the performance benefits of this brand?  I know let's use a circus act and some break dancing.  And let's set it all to a Euro non-copyright remix of a classic Beastie Boys tune.  That will be awesome.

Could it get any worse?

Hang on - yes.  This next brands gone with a murdered version of "Give it Away Now' by the Red Hot Chilli Peppers.